Why are promising pilots still stuck?
Understand why pilots stall before they scale. Fix what is holding them back before funding another experiment.
THE BOOK BY PUNIT VIR / JOHN H. DOBBS
The AI is ready.
Is your enterprise?
A Practitioner’s Guide to Moving Beyond Pilots and Building Enterprise AI Capability at Scale
AI provides intelligence.
People build the enterprise.
PUBLICATION · SEPTEMBER 21, 2026
Turn the book. Take a closer look.
Enlarge the coverWHAT YOU WILL GET
More AI investment.
Where are the returns?
If pilots keep stalling and results are hard to show, another experiment may not be the answer. Built for AI shows what your organization needs to change so AI investment creates business value.
Which AI projects are worth funding?
Find the few AI initiatives with a credible path to scale and payback. Decide which to fund, and which to stop.
Tasks are faster. Is the workflow better?
Change who makes decisions, how work passes between people, and who is accountable. Redesign the workflow so AI creates business value.
The demo impressed. What did the business gain?
Measure the business results of AI spending. Make each successful implementation leave your organization better able to deliver the next one.
Bring the book’s ideas into your next working session.
Download book figuresEIGHT CAPABILITIES. ONE ENTERPRISE.
How do you scale pilots
and create business value?
A working pilot proves the technology can do the job. Scaling it means changing how the organization works: who decides, who owns the outcome, how work gets done, and how people use AI responsibly. The Built for AI Framework helps you see what needs to change across eight connected capabilities. The gap is between what AI can do and what your organization is ready to do with it.
WHAT DOES BUILT FOR AI MEAN?
An enterprise is Built for AI when it can repeatedly create business value by absorbing new intelligence, redesigning work around it, governing it responsibly, and converting every implementation into greater organizational capability.
View the full framework
FROM UNDERSTANDING TO ACTION
What happens
if this works?
Before you fund another pilot, ask what it would take to make it work across the business. These three tools help you challenge your strategy, choose where to invest, and redesign the work that creates value.
The AI-Native Competitor Stress Test
Ask how a competitor built around AI would serve your customers and make money. See which assumptions in your business model need another look.
The Vital Few
Choose the few initiatives with a path to business value and scale. Check whether your organization can deliver them, and decide what to fund, build first, stop or defer.
The Five Workflow Questions
Look at how work moves, who decides, what information they need, what happens when things go wrong, and who is accountable. Find what must change for AI to improve the result.
PRACTITIONER EXPERIENCE
Built from experience.
Written for real organizations.
Punit Vir and John H. Dobbs draw on decades of hands-on experience inside global enterprises. They show why getting AI to work is only the beginning, and what leaders and teams need to change to make it valuable.
Punit Vir
Punit Vir is co-author of Built for AI. He served as Vice President of Global Emerging Technology at The Coca-Cola Company, leading enterprise AI initiatives and working directly with engineering and senior leadership teams at Microsoft, OpenAI, and other leading technology companies. He now advises organizations on AI and enterprise transformation.
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John H. Dobbs
John H. Dobbs is a strategy advisor, author and Managing Partner of Pragmatic Strategy Partners. He brings more than three decades of consulting experience in strategic planning, technology adoption, business and technology integration, and organizational change.
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Before your next pilot,
start here.
Read the opening of Built for AI and examine the gap between proving the technology and creating value for the business.
Book view shows the designed color pages. Text view adjusts to your screen and text size. Nothing to download.
BRING THE CONVERSATION TO YOUR ENTERPRISE
Is your enterprise
Built for AI?
Where is your organization getting stuck? For speaking, interviews or advisory conversations about turning AI into business value, contact Punit Vir and John H. Dobbs.
Contact the authorsOrganizations will not be defined by the AI they deploy. They will be defined by the enterprise they become.